The Ancillary Business team covers all types of IP licensing and partnership businesses including merchandising, joint promotion, interactive and location-based entertainment involving our original IP and that of other animated films. The team has gathered industry elites from brand management and licensing who are skilled at building IPs and committed to exploring new ancillary business models in the industry.
For one of the most popular franchises in the world, KUNG FU PANDA, the team strategically chose to partner with industry-leading brands, e-commerce platforms, brick- and-mortar retailers and game developers. Working with industry's movers and shakers both online and offline, the team created an all-encompassing merchandising and joint marketing campaign for KUNG FU PANDA 3. In this case, the total retail sales from ancillary business surpassed the box office revenue, a new industry benchmark.
Other film IPs that the team has worked on includes HOW TO TRAIN YOUR DRAGON 2, PENGUINS OF MADAGASCAR, HOME and TROLLS.
LIMA 2016 Best Entertainment Property of the Year (Kung Fu Panda 3)
LIMA 2016 Best Retailor of the Year (the Partnership with Alibaba Group)
LIMA 2016 Best Licensed Promotion of the Year (Kung Fu Panda 3)
LIMA 2016 Best Location-Based or Experiential Initiative of the Year (Kung Fu Panda 3, Chengdu International Finance Square)